Privacy Policy

The pages on the website ("the website") are published by JD Sports Fashion plc ("us", "we" or "JD Sports Fashion plc").

We will not collect any information about individuals, except where it is specifically and knowingly provided by them.

When you visit our website, our web server collects some basic information such as your internet service provider's domain name, which pages you accessed on our site, and when.

We use this information only to analyse the use of our website to help guide improvements. We do not collect any personally identifiable information.

Last updated – May 2025

Who is this Privacy Notice for?

The information in this Privacy Notice is intended for registered shareholders of JD Sports Fashion Plc only. If you’re a JD Sports customer, you should see the Customer Privacy Notice that applies to the market that you’re in. For example, JD Sports customers in the UK should see this Customer Privacy Notice. If you need help locating the Privacy Notice that applies to you, you can contact us at dataprotectionofficer@jdsportsglobal.com.

Who we are

We are JD Sports Fashion Plc (“we”/”us”/”our”/”JD Group”/”data controller”). As a shareholder in our business, we collect and use some personal information about you (“you”/”your”/”data subject”). This notice tells you what types of personal information we collect, how we use it and why. If you have any questions, you can email us at dataprotectionofficer@jdsportsglobal.com.

Third party links

Please bear in mind that our websites may contain links to the websites of other organisations that are not part of the JD Group. If you follow a link to any of these websites, please remember that they will have their own privacy information for you to look at and that we’re not responsible for how they use your information.

Personal data we process about you (types, purposes and legal bases for processing)

We have appointed Equiniti Limited in accordance with the Companies Act 2006 to manage our register of shareholders. Equiniti Limited and other Equiniti Group entities (“Equiniti”) maintain the JD Sports Fashion Plc shareholder register and processes shareholders’ personal data on our behalf.

Your personal data is collected when you provide it to us, Equiniti, or to other third parties we engage to carry out services on our behalf, for example when you provide information in writing or via Equiniti’s website. Your data is also collected when you exercise rights attached to your shares such as voting. Your data might also be provided to us or Equiniti by third parties, for example by an agent through which you trade in our shares.

Types of Data Collected:

The personal information we collect about you may include, but is not limited to:

• Your contact details to allow us to communicate with you (name, address, email address, date of birth, telephone number);
• Personal data relating to the exercising of your rights as a shareholder (voting records, general meeting attendance records, proxy voting records);
• Shareholding and dividend payment records;
• Bank account details to allow payment of dividends;
• Records of communications between us and/or Equiniti and/or third parties and yourself;
• Records of any special instructions relating to your shares;
• Cookies and similar tracking technologies where you engage with our website.

Purpose of Collecting Data:

The information we collect from you may be used for the following:

• To add you on the share register;
• To manage your shareholding in JD Sports Fashion Plc and ensure your shareholding account is maintained and kept up to date;
• To process dividend payments and keep a record of dividends paid and payable to you;
• To retain records of your instructions;
• To provide you with information about your shareholdings, corporate actions, changes to our services and shareholder meetings.

Legal Bases to Process Data:

We only ever process your personal data if we have a legal basis for doing so. The legal basis relied upon will vary depending on the purpose of the processing, however, the legal bases we rely on are:

• Contract – in the performance of our contract with you in accordance with our Articles of Association, to manage your shareholder rights and to meet our obligations to you as a shareholder.
• Consent – where we have asked you to provide explicit permission to process your data for a particular purpose
• Legitimate Interests – where we have a legitimate interest, for example, to operate our business and keep you, our shareholders, informed about our products and services but never at the expense of your privacy rights.
• Legal Obligation – where we have a statutory or other legal obligation to use your information in a particular way without your permission, for example sharing your information with Equiniti Limited, our share registrar, so they can manage your shareholding on our behalf.

Where do we collect your personal data from?

The personal data that we process about you will usually be collected directly from yourself, however, some of it may be provided to us or Equiniti by third parties, for example by an agent through which you trade in our shares.

Who we share your personal data with?

Examples of organisations we may share your personal data with include:

Organisation / Category of organisationPurpose / reason for sharingEquiniti LimitedTo help us administer the plan records and ensure we deliver our obligations to you as a shareholderBanks/Payment Service ProvidersTo process dividend paymentsPrintersTo supply you with documentation and stationeryService SuppliersTo supply you with documentation and stationeryThird Party Providers, such as Trustees or NomineesTo deliver or manage share plans when either we or you have requested their services

Where do we store it and how long for?

Sometimes, the information we collect about you will be transferred outside the UK and the European Economic Area (EEA) but only where we have taken steps to give it extra protections that are required by the law. Depending on where we are sending your information, this may include using some extra protections called Standard Contractual Clauses, the UK Addendum or UK International Data Transfer Agreement. These are additional safeguards that we put into our agreements with the organisations that we share your data with – where we have a reason to do so. We can give you more information about these added protections if you want it. Just ask us using the contact information below.

We will only keep your information for as long as is necessary to do the things that we collected it for (the things we’ve set out in this Privacy Notice) unless the law requires us to keep it longer. We typically keep your personal data for as long as is reasonably required to achieve the purposes for which it was collected or, if you cease to be a shareholder, six years from the date we collect it. In some circumstances, some of your data will be deleted in much shorter timescales, for example, cookies will be deleted in accordance with our JD Sports Fashion - Cookie policy.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our legal rights, we will also keep hold of some of your information for longer than the period indicated above – even if you have ceased to be a shareholder.

How do we keep your personal information safe?

We will always do our best to protect your personal data, but this cannot be guaranteed. Personal data that you provide to us electronically via the internet is sent at your own risk. Once we have received your information, we will use strict procedures and security features to try and keep it safe.

What rights do you have under data protection law?

Data protection law provides you with certain rights in respect of your own personal data. You have the right to:

• request access to your personal data (‘Subject Access Request’)
• ask us to restrict the processing of your personal data
• ask us to erase your personal data (‘right to be forgotten’)
• object to our processing of your personal data
• ask us to move your personal data to another Data Controller (in some circumstances)
• withdraw your consent (where we are processing your data on the basis of your consent)
• not be subject to automated decisions
• complain to the Supervisory Authority (see below for more information on this)
• ask us to rectify your personal data if it is inaccurate

You may contact us using the details below if you wish to exercise any of these rights. Please note that there are some circumstances in which we will not be required to carry out a request you make under one of your data protection rights. Should this be the case, we will contact you to explain why if we are legally permitted to do so.

Complaints

If you have a complaint about the way we have processed your personal data, please contact us using the details below and we will do our very best to resolve this with you. If you’re still unhappy after that, you can also contact the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF or via the ICO website: www.ico.org.uk

Our contact information

JD Sports Fashion Plc, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, UK

dataprotectionofficer@jdsportsglobal.com.

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